In simple terms, it's a movement. It's a sentiment. It's a lifestyle, and what a beautiful one.

I thought of 50 cent’s Get Rich or Die Trying and thought to myself, how can transmit the same sentiment via a domain?

That’s how came to be. 

We’re gonna learn copy or we’re gonna die trying.

(knock on wood)

Let me know if you need a freelance copywriter to do some of your work if not most of it. Copy samples available.