The VSL Standard Operating Procedure.

Your VSL starts with a VSL script.

What is a VSL?

Video Sales Letter.

You have a service productized into an offer that is deliverable on a month-to-month basis. 

You go over the offer. 

“We provide X for Y without you having to Z in less than (time frame) or you (guarantee).”

Let’s practice this right now because it’s something a lot struggle with. 

Let’s say you want to sell a web design service. 

This could be your offer:

“We provide web design for coaches who don’t want to deal with software so they can focus on client work or content creation. We will have the site ready in 21 days, you don’t pay!”

“We provide copywriting for e-comm brands that want to see 30% of revenue come from email but don’t have the time to send creative emails. See an increase in the next 30-90 days or – you don’t pay.”

“We provide copywriting for info product business operators that want to see 30% of revenue come from email but don’t want to spend time being online and writing emails. See a surge increase in the next 30-90 days or – you don’t pay.”

“We will repurpose all your Video content and your Written content into content that can be posted on social media X, Instagram, and LinkedIn to scale your brand in the next 30-90 days or you don’t pay.”

This here is The Content Repurposing Project Offer you might have noticed. 

Go read about it in my previous post. The SOP of SOPs.

You should have an idea now of how to create an offer. 

You might need more help. That’s okay. 

Go on YouTube and dive deep.

Let’s move on here and finish up our VSL and VSL script.

Explain a bit about each component of your service and how each component directly or indirectly relates to a benefit for the buyer. 

Make this as visual as possible for the reader. 

He has to imagine and visualize himself using your product. 

She has to imagine and visualize herself using your product. 

Your thing is sold in their mind after they “use it” in their mind before it is even contemplated in the real world.

Read Cashvertising if you want to know more about what I’m talking about. 

Now that we have a general idea of what a VSL script is, what an offer is and what a service is. 

Let’s make our first draft for my service:

Hey guys, welcome to dieorcopy.com

I’ll quickly be going over a rundown of what we do to scale your brand online in the next 30-90 days or you don’t pay.

Let’s start with our main offer: The Content Repurposing Project. 

We will repurpose all your Video content and your Written content into content that can be posted on social media X, Instagram, and LinkedIn to scale your brand in the next 30-90 days or you don’t pay.

Great for owners who have content out there in the ether. 

This works for both e-commerce brands and info-coaching brands.

Both types of businesses need to be on social media and leveraging an email platform simultaneously to take maximum advantage of an audience.

Let’s break down The Content Repurposing Project a bit more before we dive into our other broader services. 

Let’s go over the breakdown:

X: Daily Tweets. Daily or weekly Threads. Pinned Tweet/Thread Twitter Banner Design by a Design Specialist. Audience interaction.

IG: Carousels Single Posts Reels Story Posts Design by a specialist. Audience interaction.

LinkedIn: Carousels Single Posts Design by a Specialist. Audience interaction.

This can be customizable but that is the general outline. 

Now that you know our other services. 

Let’s do a quick rundown of our services and the benefits that come with each.

Copywriting. 

Social Media

Web Design

Newsletter

Email Automation

Email Marketing

Email Outreach

Ads

Copywrite:

Everything we do revolves around copywriting principles. 

Copywriting will be used in all aspects of our service. 

From the social media content to the outreach content.

Copywriting is part of the entire ecosystem.

It all depends on good copy.

We study copy every day. 

We practice copy every day. 

We breathe copy every day. 

We like copywriting. 

We have several different types of copy offers that you might not have considered freelance copywriters can provide.

We have a Fractional Brand Copywriter or The Agency Freelancer types of offers just to name a couple. 

Social Media: 

Our social media offer is similar to The Content Repurposing Project. 

We consume you’re existing content and use it to create a voice for your brand on social media platforms like X. 

Web Design:

This is one of our most deliverable and tangible products. A full-on WordPress website with a total of 6 pages. 

Home. About. Blog. Contact. Services. Newsletter Landing.

NewsletterEmail Automation Sequences

Email Marketing

Email Outreach

Facebook/Meta Ads